Strategy
L’Oréal is the world’s leading name in beauty—its sole vocation and the exclusive focus of its expertise and passion for over 110 years. The Group aims to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
Glocalisation
L’Oréal relies on a single strategy—Glocalisation—meaning the globalisation of its brands with a detailed understanding and respect for local differences. Since beauty lies at the crossroads of contemporary and future civilisational issues, the Glocalisation strategy is more relevant than ever, timeless and evolutionary. The goal of the Glocalisation strategy is to offer bespoke and inclusive beauty by responding to the specific aspirations of consumers in every region of the world. In contrast to standardisation, it is based on careful attention to consumers and a deep respect for the differences in their needs, lifestyles, desires and traditions.
Organisation
L’Oréal Luxe
Providing consumers with the best luxury beauty products and services through exceptional and memorable experiences.
Consumer products
Democratising beauty at its best.
Active Cosmetics
Providing sustainable and life-changing dermatological solutions.
Professional Products
Offering professional beauty expertise by drawing on over 110 years of knowledge and support for the hairdressing sector.
L’Oréal around the world
In 2021, L’Oréal strengthened its position as the world’s number one name in beauty, with record growth of +16.1%, twice that of the global beauty market. The Group gained market share in all geographic Zones, which it redefined to more closely mirror consumer expectations.
Focus on ...
Acquisitions
L’Oréal has been building a unique portfolio of brands to satisfy all beauty aspirations in their infinite diversity for over a century. It is now richer, stronger and more varied than any other in the global beauty industry. The Group continues to expand this portfolio through targeted acquisitions as part of its drive to create the future of beauty.
| Year | Group consolidated sale | Acquisitions |
|---|---|---|
| 1967 | 0.14 Bn euros | Lancôme • Garnier |
| 1971 | 0.27 Bn euros | Biotherm |
| 1980 | 1.30 Bn euros | Vichy |
| 1985 | 2.13 Bn euros | Ralph Lauren • Giorgio Armani |
| 1988 | 3.27 Bn euros | Helena Rubinstein |
| 1989 | 3.70 Bn euros | La Roche-Posay |
| 1993 | 5.04 Bn euros | Redken |
| 1996 | 7.61 Bn euros | Maybelline New York |
| 2000 | 12.67 Bn euros | Softsheen Carson • Kiehl’s • Matrix |
| 2002 | 14.29 Bn euros | Shu Uemura |
| 2005 | 14.53 Bn euros | SkinCeuticals |
| 2006 | 15.76 Bn euros | The Body Shop |
| 2008 | 17.54 Bn euros | Yves Saint Laurent |
| 2010 | 19.5 Bn euros | Essie |
| 2011 | 20.34 Bn euros | Clarisonic |
| 2012 | 21.63 Bn euros | Urban Decay |
| 2013 | 22.12 Bn euros | |
| 2014 | 22.53 Bn euros | Nyx Professional Makeup • Carita • MG • Decléor |
| 2015 | 25.26 Bn euros | Niely |
| 2016 | 25.84 Bn euros | Saint Gervais Mont Blanc • Atelier Cologne • IT Cosmetics |
| 2017 | 26.02 Bn euros | CeraVe |
| 2018 | 26.94 Bn euros | Giorgio Arman • La Roche-Posay • Logocos Naturkosmetic • ModiFace • Pulp Riot • Stylenanda • Valentino |
| 2019 | 29.87 Bn euros | |
| 2020 | 27.99 Bn euros | Mugler • Azzaro • Prada • Thayers |
| 2021 | 32.28 Bn euros | Takami • Youth to the People |
2006: The Body Shop was sold in 2017.
2012: 2012 sales were restated to reflect the disposal of 50% of Galderma on 11 February 2014 and the consolidation of Inneov under the equity method as of 1 January 2014.
2013: 2013 sales were restated to reflect the disposal of 50% of Galderma on 11 February 2014 and the consolidation of Inneov under the equity method as of 1 January 2014.
2018: Giorgio Armani, licence renewal. Acquisition of the thermal spa La Société des Thermes de La Roche-Posay.
2020: Prada, licence agreement.
Takami Co
In 2021, L’Oréal completed the acquisition of Takami Co, a Japanese company that develops and markets products licensed by the skincare brand Takami. The firm is owned by Dr Hiroshi Takami, the founder of two eponymous dermatology and beauty clinics in the Omotesando district of Tokyo. Founded in 1999, Takami is a premium skincare brand and peeling specialist built on the know-how of the celebrated clinics. It is particularly well known for its iconic Skin Peel pre-serum, also called the “Little Blue Bottle” by Asian women. Mainly available in Japan and in some Asian countries, notably in China, where it enjoys strong appeal, the brand is marketed through omnichannel distribution: mostly in e-commerce, in particular by subscription, as well as in selective distribution
Youth to the People
In late 2021, L’Oréal completed its acquisition of Youth to the People, an American skincare company based in California.
Youth to the People was founded in Los Angeles in 2015 by two cousins, Greg Gonzalez and Joe Cloyes, inspired by their grandmother Eva, who started a professional skincare line over 40 years ago, based on plant extracts and innovative active ingredients. Youth to the People develops and markets high-performance skincare products known for formulas that combine premium vegan blends of superfood extracts and science. Available in the US, Canada, Australia, and in select European countries where it enjoys considerable success, the brand is marketed through an omnichannel distribution mix of D2Ce-commerce and selective distribution.
