SAPMENA – SSA
+13.9% growth in SAPMENA - SSA, like-for-like
7.2% weight of SAPMENA - SSA in L’Oréal sales
The Zone grew by +13.9% like-for-like and +10.0% based on reported figures.
In SAPMENA, in a volatile context related to the resurgence of the pandemic, e-commerce accelerated. In South-East Asia, L’Oréal saw a return to pre-Covid levels in the fourth quarter, with Vietnam achieving remarkable performance, boosted by the online sales boom. The Pacific countries recovered thanks to the plans put in place to stimulate demand. India and Pakistan continued to deliver solid performance. The Gulf region, hosting the delayed World Expo in Dubai, maintained growth momentum.
The Consumer Products Division recorded good performance, thanks to Garnier’s haircare lines and the gradual recovery of Maybelline. L’Oréal Luxe reported exceptional performance in fragrances, with Yves Saint Laurent and Armani. Growth for the Professional Products Division was driven by Kérastase. The Active Cosmetics Division continued to deliver dynamic growth in skincare, powered by La Roche-Posay and CeraVe.
The SSA zone experienced dynamic growth over the year. The Active Cosmetics Division recorded remarkable performance, thanks to the exceptional dynamism of La Roche Posay. L’Oréal Luxe achieved strong market share gains in fragrances in South Africa. The Consumer Products Division saw very strong performance from Dark & Lovely and Nice & Lovely, as well as Maybelline.