Professional Products
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+24.8% growth in Division sales, like-for-like
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+39% growth in e-commerce sales
Omar Hajeri, President, Professional Products Division, talks about how the Division has been completely transformed and explains the secrets to its outstanding success, along with key developments to keep in mind for the future.
Text version
2021 was a year of exceptional performance for the Professional Products Division – the result of our winning strategy, built on strong growth in haircare and hair colour, the acceleration of e-commerce and the full digitalisation of our B2B activation model.
2021 performance
The Professional Products Division ended the year with strong growth: +24.8% like-for-like and +22.2% reported. The Division maintained its upward momentum and achieved historic market share gains across all Zones, with remarkable performance in the United States and mainland China in particular. The benefits of its omnichannel strategy were reflected in the recovery of in-salon sales, the exceptional performance of the SalonCentric distribution channel in the United States as well as a strong increase in e-commerce.
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1.5 million partner stylists and 350,000 partner salons
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52,000 new salons worldwide selling L’Oréal brands
Highlights
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Digital is revolutionising the hairdressing world
The Professional Products Division is harnessing the power of digital technology to reinvent the hairdressing world, reaching out to stylists and consumers, providing them with the most effective products and services for the optimum beauty experience.
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Cutting-edge professional products
The Division is driven by disruptive innovations in the core categories of haircare and hair colour.
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Professional beauty committed to protecting the planet
The Professional Products Division is keen to embark the entire hairstylist community on the sustainability journey with the roll-out of its Hairstylists for the Future programme. An overview of the initiatives conducted in 2021.
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United States
Focus on SalonCentric, a powerful professional distribution network
David Greenberg, President, Professional Products Division, North America, talks about this fast-growing omnichannel model.
Curl Manifesto: an inclusive range
Two thirds of the world’s women have curly, very curly or coily hair and increasingly want to wear them with pride and take care of their natural locks. Kérastase counts inclusivity among its core values and—as a brand committed to delivering professional care for all hair types—has developed Curl Manifesto, a specific haircare range that draws on the scientific expertise of L’Oréal Research & Innovation. The formula meets the specific needs of curly hair, which is naturally drier, finer and more porous. The range is backed by an array of training courses on how to style and care for curly hair, available to all stylists working with the brand.
Spain
Burgos plant pioneers environmental and inclusive best practices in Spain
The haircare and hair colour manufacturing plant in Burgos, Spain, has been a model of operational excellence for half a century. It is also a pioneer in sustainability and inclusion. As L’Oréal’s first Waterloop facility, it has been “carbon-neutral” since 2015 and is developing initiatives to reduce its waste. In 2018, the plant initiated a biodiversity programme, including a biozone space with more than 500 trees and an organic garden. The Burgos site, which manufactures 40% of the Division’s products sold around the world, has also set up a programme to support the advancement of women scientists.
