Technology
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5,000 interactive QR codes activated on products or in points of sale
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1,500 IT projects delivered, including 540 developed using the Agile method
How is L’Oréal transforming to become the champion of Beauty Tech? How is it drawing on the power of new technologies, data and artificial intelligence to invent the beauty of the future? Barbara Lavernos, Deputy CEO, in charge of Research, Innovation and Technology, shares her vision.
Text version
Behind our ambition to become the leader in Beauty Tech, there is a deep conviction: it is the intersection of the powerful forces of science and technology that will allow us to invent the beauty of the future, as well as the company of the future.
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90 data scientists work at our three Tech Accelerators
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18 enterprise-level data domains defined to structure the Group's entire data repository
Highlights
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The future of beauty is now!
Thanks to the power of centuries-old scientific disciplines paired with cutting-edge technologies, L’Oréal is shaping the new face of the beauty industry. In 2021, in line with its drive to continuously improve its understanding of consumer aspirations, the Group developed innovations that provide a glimpse into the future of beauty.
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Complementary omnichannel activations bring us closer to consumers
The Covid-19 pandemic further accelerated the growth of e-commerce and online services, creating a new reality: one of interconnected beauty experiences taking place online and in stores, enhanced by technology.
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Technology boosts agility
Data management, machine learning and artificial intelligence now play a critical role in all areas of our business, supporting employees and improving the decision-making process. Let’s take a closer look at the technologies that have enhanced our agility, creativity, and cooperation between teams
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A major IT shift
Etienne Bertin, Chief Information Officer, L’Oréal
Today, IT plays a pivotal role in L’Oréal’s Beauty Tech transformation by using the best of technology and data to drive innovation, the digitalisation of our businesses, and the Group’s operational performance and security. Over the past three years, we have conducted a radical shift. This profound transformation has reached all of our services and teams worldwide with the same level of quality and exacting standards.
Beauty Tech for Good: startups committed to more sustainable and inclusive beauty
Beauty Tech for Good is an international competition that recognises the most innovative startups in ethical artificial intelligence, environmental protection and inclusivity. Preselected by a committee of experts out of 115 entries from 40 countries, the three winners were chosen by a jury made up of members of the L’Oréal Executive Committee. They will join a six-month L’Oréal incubation programme at Station F, the Paris campus home to the beauty startup accelerator. The winners—WhatRocks, Reforestum and DePoly—work in the sustainable, inclusive fields of solidarity advertising, certified carbon offsetting via reforestation, and plastic recycling.
