North Asia

  • +17.6%  growth in North Asia, like-for-like

  • 30.5%  weight of North Asia in L’Oréal sales

The Zone ended the year at +17.6% like-for-like and +18.6% reported.

L’Oréal significantly strengthened its position across all Divisions and had a good year, despite public health restrictions and their adverse effect on footfall.

In the Zone, L'Oréal Luxe continued to gain market share in skincare with the success of Lancôme Absolue, Helena Rubinstein, Yves Saint Laurent and Shu Uemura. Kérastase was the growth driver of the Professional Products Division. Active Cosmetics growth continued, fuelled by La Roche-Posay and SkinCeuticals. With a remarkable acceleration of its premium haircare range, L’Oréal Paris boosted the performance of the Consumer Products Division.

In mainland China, L’Oréal reported strong double-digit growth in 2021, twice that of the beauty market. In the fourth quarter, despite a slowdown compared to a very high base in 2020, the beauty market remained much more buoyant than in 2019. In the last quarter, L’Oréal China achieved like for-like growth of more than 50% compared with 2019. During the Double 11 festival on Tmall, L'Oréal broke all records and reported further market share gains, confirming its brands’ appeal to Chinese consumers. The iconic consumer event established L'Oréal Paris and Lancôme as the beauty market No.1 and No.3; Yves Saint Laurent took the top slot in makeup, while Kérastase led the field in haircare. Winning the Best Innovation award from ByteDance (TikTok) demonstrates L’Oréal China’s edge in terms of digital activation and brand building.

Travel Retail also continued to grow well thanks to its booming business in Hainan, while maintaining the appeal of Group brands.