+20.6% growth in Latin America, like-for-like
+5.5% weight of Latin America in L’Oréal sales
In 2021, the Zone posted strong growth: +20.6% like-for-like and +20.6% reported.
Distribution channels were fully open in the second half of the year, following the temporary store closures in the first half. Although malls and professional salons experienced lower footfall throughout the year, the beauty market nonetheless reported strong growth.
Against this backdrop, L’Oréal achieved significant market share gains, with remarkable performance in Mexico, Brazil and Chile. Growth was driven by e-commerce and offline sales: the Group’s brands welcomed consumers returning to stores with targeted activation, while continuing their digital engagement and online activation, leveraging key online events such as Buen Fin and Black Friday.
Major categories posted strong growth, driven by the launch of superior innovations as well as the success of iconic brands and products, most notably in haircare, skincare and fragrances. L’Oréal Paris increased its market share gains in Brazil, Mexico and Chile, thanks to the highly successful launch of Elvive Hidra Hialurônico and the activation of Revitalift. La Roche-Posay posted significant market share gains; continuing to grow rapidly, CeraVe more than doubled its sales in the Zone.