Brigitte Liberman, President Active Cosmetics Division.
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Brigitte Liberman

President Active
Cosmetics Division
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A pioneer and leader in dermocosmetics worldwide, the Division is once again asserting its worldwide leadership on a dynamic market

Active Cosmetics key figures 2015

  • +7.8%

    Like-for-like sales growth
  • No.1

    worldwide leader in dermocosmetics(1)

    1st growth-contributor brand
  • Some 300

    partners present at The Global Summit of Pharmacy Leaders

High added-value skincare

The Active Cosmetics Division strengthened its position as the dermocosmetics market leader and expert in 2015, with a year full of skincare innovations and remarkable success for its three major brands: LA ROCHE-POSAY, VICHY and SKINCEUTICALS.
  • Lipikar Baume AP+ by La Roche-Posay.
  • Neovadiol Substitute Complex by Vichy.
  • Metacell Renewal B3 by Skinceuticals.
  • Lipikar Baume AP+ by LA ROCHE-POSAY

    Success of a major scientific innovation
    The result of 25 years of research, Lipikar Baume AP+, launched in 2014, restores the balance of the microbiome(2) and enhances its biodiversity. This crucial advance in the field of dry skin treatment continued to pay off in 2015: Lipikar is the third LA ROCHE-POSAY franchise(3), with sales that have almost doubled over the last five years.
  • Neovadiol Substitute Complex by VICHY

    The era of compensating cosmetics
    With its Neovadiol mature skin specialist franchise, VICHY is innovating in compensating cosmetics to counteract the signs of skin ageing associated with menopause. Neovadiol Substitute Complex, protected by 13 patents, is a complex of powerful active ingredients—Pro-Xylane, Hepes, Glycerone and Hedione—that improves the complexion and skin density demonstrated by six clinical trials.
  • Metacell Renewal B3 by SKINCEUTICALS

    A global response to the first signs of ageing
    With its high concentration of active ingredients, including vitamin B3 at 5%, Metacell Renewal B3 by SKINCEUTICALS has a visible effect, with daily use, on all the initial signs of ageing, such as lines and loss of elasticity. Launched in 11 countries, this multi-corrective emulsion is recognised for its texture and efficacy. The initial sales figures are promising.

A dynamic distribution strategy

The Active Cosmetics Division has grown strongly over the last ten years, underpinned in particular by a dynamic and diversified distribution network. In pharmacies or in dermacenters, online or in Travel Retail, this multi-channel approach enables the brands to reach increasing numbers of consumers.
  • Interaction between a client and a pharmacist in a pharmacy in Germany.
  • Fifth "Reload my pharmacy" competition.
  • Dermacenter in Bangkok in Thailand.
  • Travel retail Dermacenter in Haitang Bay in China.
  • Screenshot of My Dermacenter, the e-commerce website for the Active Cosmetics Division’s brands.
  • Pharmacies, the historical market for dermocosmetics, are supported by the Division in their efforts to make the consumer experience even more attractive.
  • A new look for pharmacies with the fifth edition of the “Reload my Pharmacy” competition.
  • Dermacenters, which focus exclusively on skin beauty and health, bring together the Division’s brands.
  • In just one year, the Active Cosmetics Division has opened 19 dermacenters in the world’s finest airports.
  • Representing 17.1% of the Division’s growth in 2015(4), the e-commerce channel is booming.
Dermacenter in Brazil.

The Active Cosmetics Division celebrates 15 years in Brazil

After 15 successful years, the Active Cosmetics Division continues to maintain its leadership in the Brazilian dermocosmetics market(5). In 2015, the highlights were skincare successes, the opening of new dermacenters, and the launch of Dermaclub, a programme for sharing content with consumers.
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Become a “Skin Checker” with LA ROCHE-POSAY

Pursuing its ambition of raising public awareness of skin cancer prevention, LA ROCHE-POSAY launched its viral “Skin Checker” campaign in March 2015. “If you care for somebody, have a look at their beauty spots”: an engaging message encouraging everyone to play a proactive role in detecting melanomas. Rolled out in 33 countries, the campaign is relayed by partner dermatologists, as well as in pharmacies and drugstores where the brand is sold. With more than 30 million “Skin Checkers” at end-December, the campaign is a resounding success all over the world.
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The Active Cosmetics brands

Highly complementary beauty and health brands supported by professional healthcare partners
(1) Source: 2015 panels and L’Oréal estimates.
(2) Microorganisms on the surface of the skin.
(3) In volume.
(4) Including distributor feedback and L’Oréal estimates.
(5) Source: Dermocosmetics market, IMS panel, Brazil, market share value 2015.