Jeremy Schwartz, Chairman and CEO of The Body Shop.
Our business strategy relies on the natural beauty trend, in personalised services and ethical business practices, with a focus on skincare, which has consistently grown

Jeremy Schwartz

Chairman and CEO of THE BODY SHOP

Shaping the Future at THE BODY SHOP

THE BODY SHOP creates high-quality products, using the world’s finest natural ingredients, in a sustainable and ethical way. Alongside its strong body care expertise, the brand boasts a very extensive skincare range with strong franchises, such as Tea Tree and Drops of Youth™. Its service philosophy ensures its diverse, global customer base benefits from superior in-store experience and customised consultations. In 2015, the brand showed renewed growth in its number one market in the United Kingdom.

THE BODY SHOP key figures 2015

  • -0.9%

    Like-for-like sales growth(1)
  • 3,102

    Stores worldwide
  • +9.9%

    Skincare sales growth(2)
  • More than 840

    In-store skincare experts
Spa of the World range by The Body Shop.

Body care is adding a premium range

Inspired by ancestral beauty rituals from around the world, and with seductive packaging and communication, Spa of the World™, was launched in August 2015. It proposes a high-class spa experience at home. It features revitalising, soothing and calming products, including Dead Sea salt scrub, Japanese camellia cream and massage oils from France, Thailand and Tahiti. This premium range, designed to target consumers who are looking for more sophisticated body care, embodies the new ambitions of THE BODY SHOP. Spa of the World™ has been well embraced by consumers.

A highly digital launch for Oils of Life™

In 2015, THE BODY SHOP significantly enhanced its digital platforms, across social media and Customer Relationship Management, to reach out to its digitally savvy consumers. The focus on skincare in particular has been activated through a global vlogger network, and collaboration with industry experts, culminating in the recent Oils of Life™ launch.
  • Oils of Life display in a The Body Shop point of sale.
  • Digital launch of the Oils of Life range on The Body Shop’s Facebook page.
  • Oils of Life by The Body Shop.
  • The range is formulated with three separate seed oils, sourced from around the world.
  • The digital media campaign, with the brand’s accessible tone of voice, helped foster the range’s sales.
  • For every Oils of Life™ skincare purchase, the brand has committed to planting seeds in Cerro Blanco, Equator, to enrich local biodiversity.
The Body Shop’s Enrich not Exploit campaign.

Renewed commitment “Enrich not Exploit”

Since its creation, THE BODY SHOP’s ambition is to demonstrate that a company could be a force for good, while generating strong business results. This year, this ethos was strengthened under a new global business commitment to “Enrich People, Enrich Products and Enrich the Planet”. Leveraging the L’Oréal sustainability platform, “Sharing Beauty With All”, the brand has announced to its consumers and stakeholders its new proposition: “Enrich not Exploit (it’s in our hands)”. With specific business goals by 2020, THE BODY SHOP will start in 2016 a series of initiatives to engage its consumers in this approach to sustainability.
(1) +10.7% based on reported figures.
(2) Like-for-like.