L’Oréal completes the acquisition of Kering Beauté within the framework of its strategic alliance with Kering
Clichy, France – March 31, 2026 – L’Oréal and Kering today announced the completion of L’Oréal’s acquisition of Kering Beauté, including the House of Creed, one of the world’s foremost luxury fragrance houses, as well as the signing of fifty-year exclusive licences for the creation, development and distribution of fragrance and beauty products under the Bottega Veneta and Balenciaga brands, in accordance with the terms announced on 19th October 2025.
