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Clichy, 9 January 2023

L’Oréal invests in micro-printing leader, Prinker Korea inc.

  1. L’Oréal Finance
  2. News & Events
  3. News & event

Exclusive Beauty Partnership Underlines Company’s Commitment to Beauty Tech to enable
Self-Expression and Personalized Beauty

L’Oréal announces a minority investment in micro-printing startup, Prinker Korea Inc., made through its corporate venture fund BOLD Business Opportunities for L’Oreal Development. Their temporary tattoo products have won multiple CES Best of Innovation awards and the prestigious global iF Design award.

prinker

Established in 2015, Prinker Korea Inc. is the inventor and manufacturer of the world's first digital temporary tattoo device with a goal to inspire consumers and offer new tools for self-expression. L’Oreal and Prinker have been working together for several years to develop award-winning and newly unveiled at the Consumer Electronics Show, L’Oreal Brow Magic. It is the first handheld, electronic brow make-up applicator to provide consumers with their most precise brow shape. Using AR technology and patented AI-algorithms, the device scans the user’s face and makes recommendations on the best brow shape which is then printed in seconds automatically. Easy to remove, this technology offers a perfect make up the entire day.

“At L’Oreal, our researchers are partnering with high end technology start-ups to create the future of beauty. Together, by combining our expertises, we develop unmet personalized consumer experiences,” says Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L'Oréal. “Through this strategic investment, we can fulfill our deep commitment to bringing breakthrough beauty technologies that truly empower boundless personalisation and self-expression into the hands of every person.”

“We are thrilled to enter this new phase of partnership with L’Oréal, who aligns with our mission of empowering consumers with versatile and customizable tech to express themselves,” says Luke Yun, Co-Founder & CEO, Prinker Korea Inc. “Their century-long heritage of beauty, research and development, and sharp focus on beauty technology will allow us to reach more consumers than ever before. Their investment will enable us to create innovations that will have the best solutions for people worldwide, and we are elated to work together to reach this goal”.

For more information about BOLD Business Opportunities for L’Oréal Development: www.lorealboldventures.com

About L’Oréal

For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. More information on https://www.loreal.com/en/mediaroom

 

"This press release does not constitute an offer of sale or solicitation of an offer to purchase L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers, also available in English on our website www.loreal-finance.com. For residents of Israel, the offering described above is made pursuant to the Disclosure Document which may be obtained on the subscription website.
This press release may contain forecast information. While the Company believes that these statements are based on reasonable assumptions as of the date of publication of this press release, they are by nature subject to risks and uncertainties which may lead to a discrepancy between the actual figures and those indicated or suggested in these statements.”

 

Contacts at L'Oréal

Individual shareholders and market regulators
Pascale GUERIN
+33 (0)1 49 64 18 89
[email protected]

Financial analysts and Institutional investors
Françoise LAUVIN
+33 (0)1 47 56 86 82
[email protected]

Media
Noëlle CAMILLERI
+33 (0)6 79 92 99 39
[email protected]

Brune DIRICQ
+33 (0)6 63 85 29 87
[email protected]

Switchboard: +33 (0)1 47 56 70 00

For further information, please contact your bank, stockbroker of financial institution (I.S.I.N. code:  FR000012031), and consult your usual newspapers or magazines or the Internet site for shareholders and investors, www.loreal-finance.com, the L’Oréal Finance app or call the toll-free number from France: 0 800 66 66 66.

  • L’ORÉAL INVESTS IN MICRO-PRINTING LEADER, PRINKER KOREA INC. (PDF 116.09 KB)
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Explore the Annual Report

Our 2022 Annual Report explores the world of beauty – our passion, prowess and profession for over 110 years!

Discover the unique business model, strategy and performance of L'Oréal, the world's leading beauty company.

View the Annual Report
Chairman’s message

Chairman’s message

“More than ever, L’Oréal is dirven by tremendous energy.”
Jean-Paul Agon, Chairman of the Board of Directors.
Nicolas Hieronimus Executive Committee

Executive Committee

Nicolas Hieronimus, CEO, talks about L’Oréal’s remarkable performance in 2022 and shares the Group’s ambitions for the future.
Financial performance

Financial Performance

L’Oréal outperformed the market yet again in 2022 and achieved a year of strong, profitable, balanced growth. Discover the Group’s solid financial performance and dynamic shareholder policy.
Social & environmental performance

Social & Environmental Performance

The Group continues to pursue its L’Oréal for the Future sustainability programme: spotlight on 2030 goals and 2022 results, along with the year’s distinctions and highlights.
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