L'Oréal Groupe unveils Airlight Pro, a breakthrough professional-grade hair drying tool that cares for the hair and for the planet at CES® 2024

CEO Nicolas Hieronimus Revealed the CES^® 2024 Innovation Award-Winning Technology at the Opening Keynote, the First-Ever from a Beauty Company

Today at CES^® 2024, the L’Oréal Groupe unveiled a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: AirLight Pro. Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, AirLight Pro uses a combination of infrared-light technology and wind to care for the hair with visually smoother and hydrated hair*[1] while also drying hair faster^*[2] with optimized heat flow across multiple hair types, and up to 31% less energy consumption*[3].

Nicolas Hieronimus, CEO of the L’Oréal Groupe, revealed the CES^® 2024 Innovation Award-Winning technology and detailed the company’s strategic investments in Beauty Tech during his opening morning keynote in the Palazzo Ballroom at the Venetian in Las Vegas, Nevada.

“For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create.”

Introducing AirLight Pro

L’Oréal, a scientific and industry expert in haircare from the cellular level to the fiber for every hair type (curly, straight, and coily), partnered with hardware startup Zuvi to develop and deliver a next-generation hair drying tool for beauty professionals and then to consumers worldwide that focuses on caring for the hair through breakthrough technology.

“Zuvi’s mission is to leave the world better than we found it by disrupting technologies and innovating for the future,” said Mingyu Wang, Founder and CEO of Zuvi. “With our expertise in optics, aerodynamics, and consumer electronics design, we have created an exceptional product. We’re immensely proud of the work we’ve done to date and now to have a partner like L’Oréal, a company with more than 100 years of expertise in haircare and beauty, to take our products to the next level. Together, we are and will continue to create ground-breaking beauty technologies.”

Applying their patented LightCare™ technology to a blow-dryer, Zuvi developed a first-generation product that uses infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands.

A team of over 100 engineers, designers, hairdressers, and scientists from L’Oréal’s Research & Innovation Division and Zuvi collaborated on AirLight Pro’s cutting-edge industrial design to develop a professional-grade hair drying tool that breaks through barriers of performance. AirLight Pro delivers up to 33% more hydrated hair*[4], up to 59% visually smoother hair*[5], faster drying times, and an enhanced user experience based on feedback from leading professional stylists. It is also able to deliver up to 31% less energy consumption^*[6].

Unlike conventional heating hair dryers with only heating coils, AirLight Pro is equipped with a special 17-blade, high-speed motor and patented^*[7] infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.

Tested by L’Oréal on more than 500 people across multiple hair types, AirLight Pro is designed to adapt to the needs of the individual user. The hardware, firmware, and app work seamlessly to make it possible for every user to customize the settings for their individual needs.

“For over a decade, L’Oréal Research and Innovation has been creating a new Beauty Science powered by Technology: Augmented Beauty. Technology that truly answers age-old consumer needs with unparalleled results,” said Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal. “AirLight Pro, with over 150 patents filed, perfectly embodies this breakthrough in beauty by, for the first time, bringing a solution for drying while caring for the hair as well as the planet.”

L’Oréal made a minority investment in Zuvi through its corporate venture fund, BOLD Business Opportunities for L’Oréal Development.

AirLight Pro will be launched in select markets such as the United States and Europe by its salon professional brand, L’Oréal Professionnel, in 2024 to both beauty professionals and consumers.

“As the historical brand leader and trusted partner of hairstylists since 1909, L’Oréal Professionnel has always elevated the professional industry with pioneering innovations,” said Anne Machet, General Manager for L'Oréal Professionnel. “We’re thrilled to partner with Zuvi and invent the new generation of hair dryer. Powered with infrared light, AirLight Pro offers superior professional performance for all hair types, with significantly reduced energy consumption. The new perfect companion for all hairstylists!”

Note: Statistics included are based on claim studies conducted on AirLight Pro in the European Union.