Beauty Tech is reinventing the consumer beauty experience
With over 1,400 services available online, L’Oréal is pioneering Beauty Tech. The Group’s experts use technology, data and artificial intelligence to develop services that deliver an unrivalled degree of personalisation. This approach is revolutionising how consumers discover, try and receive advice about products, both online and in brickandmortar points of sale.
Personalisation and inclusion lie at the heart of Beauty Tech
For example, Lancôme has developed unprecedented makeup services. Its EShade Finder uses a selfie video and an algorithm able to analyse over 22,000 skin tones to create bespoke foundation shades for consumers. In skincare, its Lancôme Skin Screen analysis service uses artificial intelligence to measure 13 clinical parameters of skin health, such as wrinkles, firmness and UV damage. Available in 30 countries and inspired by clinical studies and dermatologistapproved devices, Skin Screen helps beauty advisors to establish a “diagnosis” and provide personalised advice to consumers for a customised routine. This cuttingedge service is underpinned by L’Oréal’s scientific database, developed over the course of 20 years of studies by Research & Innovation, which comprises 15,000 photos of clinical signs of skin health gathered in compliance with responsible personal data processing standards. This technology unlocks the opportunity for widespread personalisation, in line with L’Oréal’s aim of providing inclusive beauty.
L’Oréal also expands its expertise and knowledge by working with firstrate partners. Climate tech company BreezoMeter, which specialises in UV exposure and air pollution and explores how the environment impacts skin ageing, is just one example. Another is Verily, an Alphabet subsidiary, which is conducting an exclusive strategic research programme on skin health in partnership with the Dermatological Beauty Division to develop applied technologies in beauty and dermatology.
At the crossroads of Advanced Research, innovation and cuttingedge technologies, Beauty Tech is an incredibly valuable accelerator for both knowledge and services. It is a growth driver that benefits not only consumers, but also employees, who are using these new technologies, data and algorithms to invent the beauty of tomorrow.