L’Oréal is dedicated to one sole vocation: creating beauty. This exclusive focus on a single line of business brings a clear competitive advantage. The Group draws on over a century of expertise in cosmetics, backed by talented specialists and an in-depth understanding of consumers, underpinned by its remarkable insight into beauty cultures, needs, desires and aspirations.
Innovation sits at the heart of L’Oréal’s business model. The Group invests more than a billion euros a year in Research, blending science and creativity to invent the future of beauty and stay ahead of the curve. Research & Innovation discoveries and the unique creativity and intuition of marketing teams provide the bedrock for increasingly effective, inclusive and sustainable beauty. L’Oréal firmly believes the beauty of the future will be built around Green Sciences – combining efficacy, nature and sustainability to bring a competitive advantage to brands’ products, formulas and packaging – and Beauty Tech to harness the power of cutting-edge science and technology on a large scale, resulting in unrivalled beauty experiences.
L’Oréal covers more than 150 countries across all product categories (haircare, hair colouring, skincare, sun protection, makeup, fragrances and more), all distribution channels and all price points. In an increasingly fragmented world, the Group’s strategy is evolving from universalisation to singularisation, i.e. from “beauty for all” to “beauty for each”. The goal is to provide tailored, inclusive beauty solutions that meet specific, individual aspirations. L’Oréal’s strategy in this regard is based on careful attention to consumers and a deep respect for their differing needs, lifestyles, desires and traditions. The Group also capitalises on its portfolio of brands with different cultural backgrounds, its ability to develop regional innovations with global potential, and its range of personalised products and services powered by artificial intelligence, data and Beauty Tech.
| 38.3% | Luxe |
|---|---|
| 36.6% | Consumer Products |
| 13.4% | Dermatological Beauty |
| 11.7% | Professional Products |
| 29.9% | Europe |
|---|---|
| 29.6% | North Asia |
| 26.6% | North America |
| 7.7% | SAPMENA - SAA |
| 6.2% | Latin America |
| 40.1% | Skincare and sun protection |
|---|---|
| 20.2% | Makeup |
| 15.0% | Haircare |
| 11.9% | Fragrances |
| 8.8% | Hair colouring |
| 4.0% | Other |
Global presence
Worldwide reach, ever closer to consumers
To meet the extremely diverse nature of global beauty needs and be as close as possible to consumers’ expectations, L’Oréal Research draws on 20 research centres and 13 evaluation centres worldwide, which augment its capacity to innovate. The Group also has 38 plants around the globe, incorporating the latest advances in technology, automation and digitalisation.
GROUP LABORATORIES AROUND THE WORLD
| Regional hubs | Research centres | Evaluation centres | Global centres | |
|---|---|---|---|---|
| Europe | 9 | 2 | 3 | |
| North America | 1 | 2 | 3 | |
| North Asia | 2 | 3 | 2 | |
| SAPMENA -SAA | 1 | 3 | ||
| Latin America | 1 | 2 | 1 | |
| Sub-Saharan Africa | 1 | 1 | 2 |
| Factories | |
|---|---|
| Europe | 20 |
| North America | 5 |
| North Asia | 3 |
| SAPMENA -SAA | 3 |
| Latin America | 4 |
| Sub-Saharan Africa | 3 |
L’Oréal draws on a unique portfolio of 36 diverse and complementary international brands. The Group is built around four Divisions, each of which has a specific vision of beauty, consumer universe and distribution channel.
Providing consumers with the best luxury beauty products and services through exceptional and memorable experiences.
Democratising beauty at its best.
Pioneering sustainable and life-changing dermatological solutions.
Offering professional beauty expertise by drawing on over 110 years of knowledge and support for the hairdressing sector.
Acquisitions
L’Oréal has been building a unique portfolio of brands to satisfy all beauty aspirations in their infinite diversity for over a century. It is now richer, stronger and more varied than any other in the global beauty industry. The Group continues to expand this portfolio through targeted acquisitions as part of its drive to create the future of beauty.
| Year | Consolidated Group sales in billions of euros | Acquisitions |
|---|---|---|
| 2022 | 38.26 | Skinbetter Science |
| 2021 | 32.28 | Takami • Youth To The People |
| 2020 | 27.99 | Mugler • Azzaro • Prada • Thayers |
| 2019 | 29.87 | |
| 2018 | 26.94 | Giorgio Armani • La Roche-Posay • Logocos Naturkosmetic • ModiFace • Pulp Riot • Stylenanda • Valentino |
| 2017 | 26.02 | CeraVe |
| 2016 | 25.84 | Saint Gervais Mont Blanc • Atelier Cologne • IT Cosmetics |
| 2015 | 25.26 | Niely |
| 2014 | 22.53 | NYX Professional Makeup • Carita • MG • Decléor |
| 2013 | 22.12 | |
| 2012 | 21.63 | Urban Decay |
| 2011 | 20.34 | Clarisonic |
| 2010 | 19.50 | Essie |
| 2008 | 17.54 | Yves Saint Laurent |
| 2006 | 15.76 | The Body Shop |
| 2005 | 14.53 | SkinCeuticals |
| 2002 | 14.29 | Shu Uemura |
| 2000 | 12.67 | Softsheen Carson • Kiehl’s • Matrix |
| 1996 | 7.61 | Maybelline New York |
| 1993 | 5.04 | Redken |
| 1989 | 3.75 | La Roche-Posay |
| 1988 | 3.27 | Helena Rubinstein |
| 1985 | 2.13 | Ralph Lauren • Giorgio Armani |
| 1980 | 1.3 | Vichy |
| 1971 | 0.27 | Biotherm |
| 1967 | 0.74 | Lancôme • Garnier |
2006: The Body Shop was sold in 2017.
2012: 2012 sales were restated to reflect the disposal of 50% of Galderma on 11 February 2014 and the consolidation of Inneov under the equity method as of 1 January 2014.
2013: 2013 sales were restated to reflect the disposal of 50% of Galderma on 11 February 2014 and the consolidation of Inneov under the equity method as of 1 January 2014.
2018: Giorgio Armani licence renewal. Acquisition of the thermal spa La Société des Thermes de La Roche-Posay.
2020: Prada licence agreement.
In 2022, L’Oréal acquired Skinbetter Science, a doctor-dispensed US skincare brand backed by cutting-edge, dermatological science, combining patented efficacious ingredients with luxurious sensorial textures. The brand’s products are mainly available through a network of leading dermatology, plastic surgery and medical aesthetics practices throughout the United States, powered by a national medical sales team.
L’Oréal’s strong results empower the Group to continue investing in support of its social and environmental commitments, in line with its dual ambition of economic and corporate excellence.
This dual excellence forms the backbone of its strategy, shapes its success and underpins the long-term future of the Group. As the world’s leading beauty company, L’Oréal aims to contribute to the beauty of the planet and champion corporate social and environmental responsibility. As the Group’s track record clearly shows, both areas of performance are mutually enriching and go hand in hand.
