The world of beauty in 2022
After the reopening in 2021 of most brick-and-mortar stores and growth in e-commerce, the beauty market again proved resilient in the face of the crisis, as reflected in sales volumes, which stood up well to rising prices. Apart from North Asia, which was impacted by the public health situation in China, the market grew significantly in all geographic Zones, with double-digit growth in SAPMENA – SSA and Latin America.
Despite successive crises, the global cosmetics market demonstrated its robustness and resilience in the face of widespread economic slowdown. The market is constantly innovating and adapting to the new expectations of consumers, who are looking not only for quality, performance and innovation but also meaning in what they buy, including in beauty.