BoursoLive: L'Oréal & AI, Bridging innovation and value creation
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Watch the BoursoLive interview with Samuel du Retail, General Manager AI – Data – Shared Services
At a time when artificial intelligence is disrupting every business model, L'Oréal stands out as a Beauty Tech pioneer by transforming this technological revolution into a powerful driver of growth and operational efficiency.
From Research & Innovation laboratories to marketing campaigns and personalized customer relations, the Group has already moved far beyond the experimental stage to deploy AI on a massive scale for its employees.
Through the daily use of proprietary tools like L'OréalGPT and the AmplifAI training program, the company is step-by-step shaping the profile of its "augmented employees."
In this exclusive interview, we decode how the historic structuring of our formulation and market data enables us to invent the beauty of tomorrow today, while unlocking new territories of value for our shareholders.
