like-for-like growth in sales at Lancôme
sales growth at Yves Saint Laurent in three years
million Instagram followers for @yslbeauty by Yves Saint Laurent
Giorgio Armani and Kiehl’s exceeded 1 billion euros in sales in 2017
Lancôme wins over Millennials x
Lancôme, the number one selective women’s beauty brand worldwide x, present in the three categories (fragrances, skincare and makeup), has reinvented itself to reach out to younger generations while maintaining its image as an iconic quintessential French luxury brand.
Successful fragrance collections
The success of L’Oréal Luxe exclusive perfumes is proof of consumer demand for a type of luxury that remains rare. The private collections – Le Vestiaire by Yves Saint Laurent and the iconic Armani Privé collection – and their new 2017 additions met with great success. To capitalise on this trend, L’Oréal has also rolled out its niche fragrance brands such as Maison Margiela and Atelier Cologne.
Skincare, which is a perfect companion for makeup and is absolutely necessary in urban environments, has made a major comeback, in Asia as well as in the United States, thanks to star products such as Génifique and Rénergie by Lancôme and the Calendula and Midnight Recovery ranges by Kiehl’s.