“To stay ahead of the game, we are both quick and inventive”

Several pivotal shifts are transforming Research & Innovation. Scientific and technological discoveries, which have opened up new horizons for research, are at the forefront of this dynamic. Changes in consumer trends are the next big drivers: new expectations are centred around personalisation, experiences, and products that combine health and well-being, with an increasing preference for more natural products in a market that is changing at an ever increasing pace. Last, but not least, major environmental concerns such as the preservation of water resources and protecting biodiversity are also reshaping L’Oréal’s approach to Research. Like all of L’Oréal’s teams, Research & Innovation is deeply consumer-oriented and ever keen to rise to these challenges.

Coalescent and disruptive innovation

To stay ahead of the game, we are both quick and inventive.

Quick, because the Group is underpinned by a wealth of data, patents and research that allows it to develop innovations in record time and better serve consumers. We take advantage of our company’s intellectual capital to roll out “coalescent innovations”, which combine several existing technologies to create new products. This type of innovation led to the Colorista range of vibrant hair colour products, developed to respond to consumer demand as voiced on social networks.

Inventive, because our research strategy also focuses on developing disruptive scientific and technological innovations in every cosmetics category.

Looking after consumers

Protecting consumers and the environment remains a priority for Research & Innovation. Each of our finished products undergoes rigorous safety tests before reaching the market. This ensures full compliance with prevailing national safety norms in the 150 countries where our products are sold. Safety, which is crucial for our customers and the environment, has always been one of L’Oréal’s fundamental commitments.