Acquisitions - L'Oréal Finance: Annual Report 2018
2018 Annual Report


Since it was founded over a century ago, L’Oréal has built a palette of iconic and complementary brands through targeted acquisitions. This portfolio of global brands – the richest and most diverse in the beauty industry – drives the Group’s long-term growth.

  • Acquisition strategy


acquisitions in 2018
licences in 2018 

Learn how acquisitions bolster the L’Oréal brand portfolio to ensure future organic growth.


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of consolidated sales

2018 Acquisitions


Acquisition – ModiFace is a Canadian company recognised globally as a leader in augmented reality and artificial intelligence applications for the beauty industry. This acquisition is in line with L’Oréal’s digital acceleration strategy, which aims to provide its brands with the most innovative technologies for beauty services and experiences.

Giorgio Armani

Licence renewal – This Italian fashion house is part of the L’Oréal Luxe Division. The now iconic brand is recognised for its timeless elegance and effortless style, attracting demanding and refined luxury consumers worldwide. Following renewal of the licence, L’Oréal will benefit from the inspiration and vision of the brand created by Mr Armani until 2050.


Acquisition – Stylenanda is a makeup and fashion brand that is highly sought after by Millennials in South Korea and China. It was integrated in the L’Oréal brand portfolio in 2018. The company has also extended its business to Hong Kong, Singapore, Malaysia and Thailand.

Pulp Riot

Acquisition – Since it was founded, the professional hair colour brand Pulp Riot has transformed the professional market by creating industry leading avant-garde content and using social media to effectively inspire and educate hairdressers. The American brand is a new source of inspiration for the Professional Products Division, which it has joined, and is now being launched internationally. Pulp Riot had more than 780,000 followers on Instagram at the end of 2018.


New licence – Founded in 1960 in Rome, Valentino holds a unique place in the world of luxury fashion thanks to its long-standing tradition of haute couture and the innovative contemporary vision of its Artistic Director Pierpaolo Piccioli. The combination of these ingredients makes Valentino an attractive brand for Millennials and a perfect addition to the L’Oréal brand portfolio.

Logocos Naturkosmetik AG

Acquisition – Logocos Naturkosmetik AG, a pioneer in the natural cosmetics category with brands such as Logona and Sante, is now part of the L’Oréal group. All the brands are vegan and certified organic with a range of products made from plant extracts and natural ingredients sourced from organic agriculture.

Thermes de
La Roche-Posay

Acquisition – Founded in 1921, La Société des Thermes de La Roche-Posay is the first thermal spa in Europe exclusively devoted to treating dermatological conditions. La Roche-Posay thermal water, with its therapeutic anti-inflammatory, healing and soothing properties, is now part of L’Oréal’s heritage.