Mission and Strategy - L'Oréal Finance: Annual Report 2018
2018 Annual Report

Mission and Strategy

L’Oréal is looking to the future with confidence, driven by a clear mission and strategy.

Our mission,
Beauty for All

Offering all women and men worldwide the best of cosmetics in terms of quality, efficacy and safety to satisfy all their beauty needs and desires, in their infinite diversity.

Our strategy, Universalisation

L’Oréal has chosen a unique strategy: Universalisation. It means globalisation that captures, understands and respects differences. Differences in desires, needs and traditions. To offer tailor-made beauty, and meet the aspirations of consumers in every part of the world. L’Oréal is driven by this vision of the world.