Professional Products - L'Oréal Finance: Annual Report 2018
2018 Annual Report

Professional Products

  • Highlights
  • Our brands

"L’Oréal and professional hairdressers: a winning team"

Nathalie Roos


Professional Products

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training studios worldwide


million partner hairdressers

More than24,000

salons transformed through the 

E-motion™ programme

Behind the scenes of beauty

Pulp Riot: professional hair colour in the digital age

Since its creation, professional hair colour brand Pulp Riot has transformed the market with avant-garde online content and by using social media to inspire and educate stylists around the world, right from the Butterfly Loft salon of founders David and Alexis Thurston. The American brand will be a source of inspiration for the Professional Products Division, which it has joined. Pulp Riot has more than 780,000 followers on Instagram. The brand has also begun its international roll-out. Learn more about the brand from its founders, David and Alexis Thurston.

Grooming: the finishing touch for men

L’Oréal is developing hair and beard care for men in three of its Divisions, and especially within the Professional Products Division, which has rolled out barber corners in hair salons. With a look inspired by beer-makers, a simple range featuring 100% recycled plastic packaging, and an active digital community, the Redken Brews brand has everything it takes to attract male consumers. Its Color Camo product, which covers grey hair, has been particularly successful.

Behind the scenes of beauty

Vegan  hair colour

The natural trend has pushed the brands to reinvent themselves and offer products that are increasingly environmentally-friendly. Ancestral hair colour savoir-faire with natural pigments has been updated and brought into the world of professional hair colour with Botanéa, a 100% vegan brand, explains Marion Brunet, L’Oréal Professionnel International General Manager.

Behind the scenes of beauty

Emotion in hair salons

L’Oréal supports haircare professionals as they continuously improve their offering, particularly via Salon E-motionTM , which develops the salon experience and includes – among other features – digital tools to help customers visualise the hair colour recommended by the hairdresser. Mathilde Parat, Professional Products International Retail Innovation Director, tells us more.

Behind the scenes of beauty

From barber shops to professional salons in India

L’Oréal has been present in India for 20 years now, with an important goal: train the country’s future professional hairdressers and provide them with professional haircare products. Today, hairdressing is an ambitious profession and is undergoing a major transformation. D P Sharma, Director of the Professional Products Division in India explains.

Our brands

  • L’Oréal Professionnel
  • Redken
  • Matrix
  • Biolage
  • Kérastase
  • Pureology
  • Decléor
  • Shu Uemura Art of Hair
  • Carita
  • Pulp Riot
  • Mizani
  • Baxter
  • Seed Phytonutrients