Consumer Products Division - L'Oréal Finance: Annual Report 2018
2018 Annual Report

Consumer Products Division

  • Highlights
  • Our brands

"Our formula for success: making the most of our global brands and democratising major beauty trends"

Alexis Perakis-Valat


Consumer Products

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like-for-like Division sales growth


growth in e-commerce sales


L’Oréal Paris number one global beauty brand


Maybelline New York, number one global makeup brand

Behind the scenes of beauty

Leïla Bekhti shares her experience with L’Oréal Paris

French actress Leïla Bekhti, who was awarded a Best Female Newcomer César in 2011, joined the L’Oréal Paris adventure the same year. In this intimate interview, Leïla Bekhti explains her choice – as a consumer first and ambassador second – to become a spokeswoman for L’Oréal Paris, a brand with strong values.

Naturalness in consumer products

Attuned to consumer aspirations, L’Oréal has integrated more natural products, and ranges in this category like Hair Food by Garnier, made of 98% natural ingredients – which have met a remarkable success, or Herbalia, the innovative 100% botanical hair colour range. The Group has also expanded its expertise in this area through the acquisition of Logocos Naturkosmetik AG, a vegan and certified organic brand with a wide range of products made from plants and natural ingredients sourced from organic agriculture. Lastly, the Division’s latest brand – La Provençale Bio – offers organic skincare formulas made from olive oil in France.

Behind the scenes of beauty

The e-commerce boom in India

The huge Indian market is a tremendous opportunity for the Consumer Products Division. It also presents a big challenge in terms of distribution, because of the country’s huge network of stores. E-commerce is a promising new channel for reaching Indian consumers. Shaamain D’souza-Fernandes, General Manager and Head of e-commerce, Consumer Products Division in India, explains the challenges of this market.

K-beauty: the South Korean beauty phenomenon

K-beauty refers to the growing popularity of South Korean cosmetics brands. With special focus on health, hydration and skin-lightening treatments, Korean beauty trends have moved far beyond the country’s borders thanks to their advanced products. L’Oréal has made the most of these unique cosmetics for some time, but the Group has now taken things a step further by acquiring lifestyle company Stylenanda and its beauty brand 3CE.

Behind the scenes of beauty

A New York success story

Maybelline New York is the story of a small family company opened in 1915 in Chicago, which has grooved to the rhythm of New York and its iconic taxis for over a century. The brand breathes in the city, and breathes out makeup trends. Its hallmarks are diversity, fashion and accessibility. Leonardo Chavez, Maybelline New York General Manager, and Trisha Ayyagari, Deputy General Manager, share the details behind this New York success story.

Our brands

  • L'Oréal Paris
  • Garnier
  • Maybelline New York
  • NYX Professional Makeup
  • Essie
  • Niely
  • Dark and Lovely
  • Mixa
  • Magic
  • Carol's Daughter
  • Stylenanda
  • Logocos Naturkosmetik