Cosmetics Market
L’Oréal confirmed its position as the global beauty leader once again this year.
The world of beauty in 2019
The global cosmetics market is a powerful and dynamic market driven by strong consumption growth potential. This potential is underpinned, most notably, by the rise of the middle and upper income classes, as well as by the growing numbers of senior citizens on the lookout for products that meet their diverse aspirations and their infinite quest for beauty.
+5.0% / +5.5%
growth in 2019
220
Estimated market of more than 220 billion euros
Growth of the worldwide cosmetics market over 10 years (in %)
| Years | Croissance du marché cosmétique mondial (en %) |
|---|---|
| 2010 | 4.2% |
| 2011 | 4.6% |
| 2012 | 4.6% |
| 2013 | 3.8% |
| 2014 | 3.6% |
| 2015 | 3.9% |
| 2016 | 4% |
| 2017 | 4.9% |
| 2018 | ≈5.5% |
| 2019 | ≈5.0%/5.5% |
Breakdown of the market by geographic Zone (in %)
-
North America
24.0%
-
Latin America
8.0%
-
Western Europe
18.0%
-
Eastern Europe
6.0%
-
Africa, Middle East
3.0%
-
Asia Pacific
41.0%
Breakdown of the market by business segment (in %)
-
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SKINCARE40% -
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HAIRCARE21% -
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MAKEUP18% -
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FRAGRANCES11% -
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HYGIENE PRODUCTS10%
Main worldwide players in sales (in billions of USD)
-
1
L’Oréal
31.8 -
2
Unilever
22.4 -
3
Estée Lauder
14.2 -
4
Procter & Gamble
13.2 -
5
Shiseido
9.7 -
6
Coty
9.1
Online sales
Main cosmetics market growth drivers
Focus on the skincare market
40%
of the beauty market
Close to 60%
of worldwide cosmetics market growth
Growth of the skincare market compared with the global beauty market
- SKINCARE MARKET
- GLOBAL COSMETICS MARKET
-
2019
-
2018
-
2017
-
2016
-
2015
| Years | SKINCARE MARKET | GLOBAL COSMETICS MARKET |
|---|---|---|
| 2019 | + 8% | + 5% |
| 2018 | + 9% | + 5.5% |
| 2017 | + 6% | + 4.9% |
| 2016 | + 3.4% | + 4% |
| 2015 | + 4.3% | + 3.9% |
Breakdown of the skincare market by geographic zone (in %)
-
North America
20%
-
Latin America
4%
-
Western Europe
14%
-
Eastern Europe
4%
-
Africa, Middle East
2%
-
Asia Pacific
57%
Skincare categories
L'Oréal benefits from the strength and balance of its brand portfolio, which covers the entire skincare market:
LUXURY SKINCARE
DERMOCOSMETICS
AFFORDABLE SKINCARE
FOCUS ON THE LUXURY COSMETICS MARKET
1/4
of the beauty market
≈ 1/2
of worldwide cosmetics market growth
Growth of the luxury cosmetics market compared with the global beauty market (in %)
- LUXURY COSMETICS MARKET
- GLOBAL BEAUTY MARKET
-
2019
-
2018
-
2017
-
2016
-
2015
| Years | LUXURY COSMETICS MARKET | GLOBAL BEAUTY MARKET |
|---|---|---|
| 2019 | + 10.0% | + 5.5% |
| 2018 | + 11.0% | + 5.5% |
| 2017 | + 9.2% | + 4.9% |
| 2016 | + 5.7% | + 4.0% |
| 2015 | + 5.7% | + 3.9% |
Breakdown of the Luxury cosmetics market by geographic zone (in %)
-
North America
30%
-
Latin America
1%
-
Western Europe
21%
-
Eastern Europe
3%
-
Africa, Middle East
2%
-
Asia Pacific
43%
The fastest growing luxury cosmetics categories
-
SKINCARE
≈40%
of the luxury market in 2019
-
MAKEUP
≈30%
of the luxury market in 2019
