IT 

How do you centralise more than 700 servers managed by five different suppliers in five countries in the Americas Zone, with no downtime? This is the challenge the IT teams are currently tackling as they migrate all data centre applications to the cloud . The end result will be improved reliability and upgradability, standardised support across the Zone, lower costs and a reduced carbon footprint with the closure of the data centres.

At the heart of L’Oréal’s data optimisation strategy in China is the creation of a data lake to consolidate, store and analyse data relating to all sales and all distribution channels for all the Group’s brands. The marketing and sales teams were able to create new holistic marketing campaign tools, resulting in more precise targeting, measured by an increase in the customer retention rate.

To address the growing number of ever-more sophisticated cyber threats, L’Oréal launched a large-scale programme to strengthen cybersecurity, involving risk mapping, website protection, intrusion prevention and detection, and independent auditing. To prevent risks arising from both human and technological error, a massive user awareness campaign involving simulated phishing  tests was rolled out to the entire Group worldwide.