Meet Beauty Innovation

L’Oréal, inventing the future of beauty

Lubomira Rochet

Chief Digital Officer


million euros (3.3% of sales) invested in Research & Innovation

IT at the heart of intelligent solutions to better meet the needs of each individual

Barbara Lavernos

Chief Technology and Operations Officer

The microbiome is a new area of research in cosmetics for L’Oréal

Luc Aguilar

Biological and Clinical Research Director at L'Oréal

The Lassigny plant combines expertise and innovation

Olivier Boudinot

Plant Director

The direct-to-consumer channel: enhancing the luxury experience

In today’s world, luxury brands must build privileged relationships with consumers, who want more personalised services and exclusive products. The direct-to-consumer channel, which provides a unique experience online and in stores, plays a crucial role.

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Brandstorm: digital acceleration

The 2019 edition of L’Oréal’s Brandstorm innovation competition invited students from 65 countries to submit skincare innovations using connected technologies. For the first time ever, the Group recognised winners with the Intrapreneurship Award, which includes an immersive three-month programme at Station F, the largest startup incubator in the world.  The Indonesian team, which won with its connected bracelet for children featuring multiple sensors able to analyse and treat eczema, joined Station F, where it benefits from the support of L’Oréal experts. Brandstorm is evolving to better suit the expectations of young people and meet the Group’s current needs and Beauty Tech positioning.