“Combining pioneering initiatives with the effectiveness of our products to transform the industry”
growth of Division sales, like-for-like
salons transformed by the E-motionTM programme
million partner hairdressers
growth in e-commerce sales
Hairdressing: the dawn of a new era
To meet customers’ new expectations, hairdressers are reinventing their profession. Read on for a closer look at the innovative initiatives L’Oréal has rolled out to support these increasingly connected entrepreneur-artists through the transformation.
Blonde is back
Blonde shades made a triumphant return to top hair colour trends this year. Blonde haircare is the most requested service in salons , the search “blond hair” topped the charts on Google and YouTube and the hashtag #Blonding was posted 145,000 times on Instagram . This trend is underpinned by excellent products from L’Oréal’s Professional Products Division.
Digital and “phygital” : a winning combination
With the rise of new purchasing channels and new customer expectations in terms of services and experiences over the last several years, the professional hairdressing industry has been evolving to include more digital technologies. L’Oréal has made digital technologies a major growth driver for both hairdressers and their clients.
Hair salons and entrepreneurship: a dynamic duo in India
SalonCentric: a comprehensive ecosystem dedicated to hairdressers
Professional Products innovates sustainably
Top Stylist: an all-new competition revealing the hairdressers of tomorrow
Shu Uemura Art of Hair