“Combining pioneering initiatives with the effectiveness of our products to transform the industry”
Nathalie Roos - President Professional Products
What were the highlights of the year?
In 2019, the Division’s growth was above the market and continued to improve over the second half. The Division clearly strengthens its global leadership. The market has transformed at a faster pace, boosted by the substantial rise in independent and mobile hairdressers, particularly in the United States and the United Kingdom, where they now account for over half of the market.
Our performances illustrate the effectiveness of our transformation strategy, which enables us to adapt to the ongoing changes in our industry. This is particularly the case in the United States; the largest professional market in the world, where the Division achieved impressive growth recorded both by our brands and our distribution network SalonCentric. Its complete ecosystem – stores, field forces, an e-commerce website and app for professionals -, is tailored to the needs of all hairdressers and independent stylists, in particular. It is also the case in the Asia Pacific Zone, where India and China have posted remarkable growth.