"L’Oréal, inventing the future of beauty"
Chief Digital Officer
When artificial intelligence teams up with e-commerce
E-commerce continues to assert itself as a powerful growth driver. It owes its success to two factors: the accessibility of products even in remote areas and a range of services based on augmented reality and artificial intelligence.
Brands and consumers increasingly connected
Digital technologies enable consumers, whether fans, ambassadors or influencers, to receive rich, targeted content from their favourite brands and become ambassadors for those brands.
Tech transforms the beauty market
With new technologies, the beauty market is witnessing a true revolution, especially in services. Progress in this area is making a real difference to consumers.
A partnership to reinvent beauty
How about making the latest augmented reality technologies in beauty available on a smartphone? With #ColourMe, ModiFace - a leading artificial intelligence and virtual reality company owned by L’Oréal - and A.S. Watson Group have successfully developed a new virtual makeup try-on app.
Everything to gain with precision advertising
Station F hosts Sillages