Tech transforms the beauty market
With new technologies, the beauty market is witnessing a true revolution, especially in services. Progress in this area is making a real difference to consumers.
Reinventing the beauty experience
How can you be sure of choosing the right shade of lipstick when buying online? This is a question that makeup consumers no longer have to ask themselves thanks to ModiFace, a startup acquired by L’Oréal in 2018 that uses augmented reality for consumers to try on beauty products and simulate hair colour. The collaboration with Facebook enables users, on this social media platform all over the world, to virtually try out the Group’s main beauty brands. Amazon users have also recently been able to virtually try on makeup products by taking a video or a selfie on their phones.