“The ingredients for an excellent year: four major brands, skincare and fragrances”
Division sales growth, like-for-like
Lancôme, leading luxury beauty brand worldwide
luxury beauty categories grew faster than the market: skincare, fragrances and makeup
growth in e-commerce sales
A big year for fragrances
With a growing global market , fragrances are the very essence of Luxury. Despite intense competition, the Division’s brands performed very well, securing several major successes, and strengthened their appeal for consumers of all generations.
Global enthusiasm for skincare
Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.
The direct-to-consumer channel: enhancing the luxury experience
In today’s world, luxury brands must build privileged relationships with consumers, who want more personalised services and exclusive products. The direct-to-consumer channel, which provides a unique experience online and in stores, plays a crucial role.
Yves Saint Laurent: a remarkable success
Makeup gets a facelift
Giorgio Armani accelerates
Biotherm commits to ocean protection
Yves saint laurent