Global enthusiasm for skincare
Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.
Skincare: apothecary style
With roots in a traditional apothecary in New York’s East Village, Kiehl’s continues to attract consumers thanks to its natural ingredients, effective formulas and skincare expertise. The Calendula range confirmed its success with the launch of the Calendula Serum-Infused Water Cream. Each jar contains hundreds of micronised calendula petals to soothe discomfort. The brand’s iconic products (such as the Powerful-Strength Line-Reducing Concentrate and Ultra Facial Cream) have become consumer must-haves. Highly personalised services – “skin diagnoses”, customised advice in stores, the personalised Apothecary Preparations range, which evokes the charm of traditional pharmaceutical preparations, exclusive gifts, and special collaborations with artists – also contributed to the brand’s success.