Blonde is back
Blonde shades made a triumphant return to top hair colour trends this year. Blonde haircare is the most requested service in salons , the search “blond hair” topped the charts on Google and YouTube and the hashtag #Blonding was posted 145,000 times on Instagram . This trend is underpinned by excellent products from L’Oréal’s Professional Products Division.
Strong blondes with Kérastase
How did Kérastase manage to grow in all sales channels (salons, e-commerce, department stores and Travel Retail) and all geographical Zones? It is all thanks to products that cater for women’s desire to take care of their blonde hair.
Redken and matrix: blonde for all
The blonde craze is far from over, so to meet all haircare and colour needs, the Professional Products Division’s brands are developing new offerings.
The “Total Blonding” treatment by Redken, available in salons, offers a unique three-step approach using Blonde Idol products to bleach, colour and condition hair. Strengthened by its success, the range has made waves in online conversations, particularly on social networks.
Matrix is onto the trend as well with the launch of the Total Results Brass Off range. Thanks to a formula rich in blue-violet pigments, the neutralising mask keeps coloured blonde hair from turning an unsightly brassy shade. In addition to their effectiveness, the concentrated shampoos and professional neutralising masks are a hit thanks to their immediate results, with no need for progressive application.