“IT at the heart of intelligent solutions to better meet the needs of each individual”

Artificial intelligence, virtual reality, connected objects, the Internet of things, cloud computing , data science… tech is more than ever at the heart of L’Oréal’s business. With the digital revolution and new technologies affecting every area of the company’s business, L’Oréal aspires to become the champion of Beauty Tech . Our Digital and IT teams are supporting the Group’s transformation by providing innovations for our customers and smart solutions for our employees.

The Group’s IT transformation relies on a ‘symmetry of attention’ approach, i.e. the attention paid to our employees with the digitalisation of their tools; new and more agile, ergonomic solutions tailored to their new requirements, easy access to data, and efficient algorithms, thereby augmenting their capabilities and helping to make L’Oréal a smart company. It also relies on the attention paid to L’Oréal’s consumers, using the necessary IT expertise to develop solutions and services that give consumers a unique product experience.

To support us through this transformation, we have formed strategic partnerships not just with leading global technology companies to build infrastructures, structure platforms and industrialise our algorithms across the Group, but also with startups and more specialised innovation partners, to work with the best possible network of experts on the latest technological advances such as blockchain , machine learning  and serialisation .
Together, we are developing solutions, products and services geared to tomorrow’s world.

L’Oréal uses the technologies of the future to create the beauty and business of the future.