“Safe formulas that respect the environment without compromising on performance”

Thanks to a dedicated programme, Research & Innovation goes beyond consumer expectations to develop products made from natural and organic ingredients that respect the environment without compromising on performance.

To achieve this two-fold aim, L’Oréal relies on technologies that combine naturalness and performance, such as biotechnologies. The Group is also invested in scientific and technological disruptions – the skin’s microbiome, smart materials and mini sensors, for example – which help to personalise products and services.

To ensure transparency for consumers, the Group has adopted a proactive and educational communication approach regarding ingredients and product safety with a dedicated new online platform available to all: “Inside our Products”.

To make beauty created by science more widely available, Research & Innovation at L’Oréal also continues to transform its methods by digitalising its laboratories, to achieve continuous progress. With the utmost respect for privacy and personal data, the Group collects and processes data using algorithms and artificial intelligence. These technologies enable Research & Innovation to develop even more personalised solutions for brands and their consumers.

L’Oréal is accelerating its transformation by taking advantage of innovative, natural, efficient and responsible technologies, fully in line with its “Sharing Beauty with All” programme  .