China, a land of beauty
L’Oréal has been deeply rooted in China for more than 20 years now and is a pioneer in many areas. It is a witness and a contributor to China’s development, particularly in the field of corporate and social responsibility.
President – L’Oréal China
Business Intelligence Director, L’Oréal China
billion messages sent on WeChat everyday
Vice-President Corporate Communication and Public Affairs, L’Oréal China
Carbon-neutral buildings (Yichang factory) and other buildings (Research & Innovation, Suzhou factory, distribution centre and headquarter) are in process to achieve 100% carbon-neutral
L’Oréal’s assets to perform in China
With its brand portfolio, from mass market to luxury products, from haircare to dermocosmetics, L’Oréal is perfectly positioned to fulfil the numerous beauty aspirations of the Chinese population.
L’Oréal can also rely on its pillars: superior quality products, with a powerful Research & Innovation based in France and supported by Chinese laboratories; agile supply chain and Operations; very agile and remarkable teams in a constantly changing environment.
Discover the Human Relations challenges of L’Oréal in China in an interview with Stracy Shen, Vice-President Human Relations in China:
Vice-President Human Relations, L’Oréal China
In this fast-moving market of China, L’Oréal is a leading company for all these reasons, while constantly reinventing itself to reinforce its authority in the cosmetics market, always focusing on consumers.
L’Oréal Paris No.1 beauty brand in China
Lancôme No.1 selective beauty brand in China