Dermocosmetics: when beauty is synonymous with health
As lives become increasingly busy in cities worldwide, consumer aspirations for health and well-being are stronger than ever. The result is an increase in healthy lifestyles and more responsible consumption in all areas including beauty.
Health is the future of beauty
Lifestyle and consumer habits are dependent on people’s environments. To combat the negative effects of urbanisation and the environment on their health, consumers are on a quest for more control over their well-being and better ways to care for their health. To this end, they adopt healthier habits: exercise, healthy food, and beauty products that take good care of their skin – the most visible sign of good health. This aspiration, which is particularly deep-rooted in urban populations, has led to the boom in dermocosmetics. Consumers no longer want to hide their skin problems – they want to treat the problem at its root. They adopt strategies to prevent potential issues and strengthen the skin’s natural barrier. The desired result is skin that appears in ‘excellent health’. A product like Minéral 89 by Vichy fulfils these expectations perfectly by deeply moisturising the skin and protecting it from external factors like pollution, stress and fatigue. The product’s radiant campaign reflects L’Oréal’s message: “health is the future of beauty”.
Dermatologists explain what they expect from the brands:
Kavita MARIWALLA, Elena ARAVIISKAIA, Claudia BORELLI
La Roche-Posay International General Manager