Towards a rational use of plastic
L’Oréal is committed to reducing and improving its plastic packaging in a number of ways, such as by ensuring it is refillable, reusable, recyclable or compostable.
Fundamental work on the use of plastic
For over 10 years, L’Oréal has been committed to an ambitious sustainable development policy, notably in relation to packaging, with considerable efforts centred on the use of plastics. Plastic has become a major environmental issue and an increasing concern for both L’Oréal and its stakeholders. As part of its packaging optimisation policy, the Group is implementing a series of actions designed to reduce the weight and dimensions of packaging, but also to replace commonly used materials with alternatives from recycled or renewable resources at every opportunity.
The challenge of refillables
One of the important approaches used by L’Oréal teams is to create refilling systems that improve the environmental impact of the product while also guaranteeing a premium experience for the consumer.
With Source Essentielle, L’Oréal Professionnel has developed its very first range of natural, refillable professional haircare products, combining performance, a naturally-derived formula and sustainable packaging. Consumers can refill their bottles directly at their hair salon. A second refill saves the equivalent of an entire bottle in packaging terms. The square design of the packaging was also created to hold a maximum amount of product in a minimum amount of plastic, to limit CO2 emissions from transport by optimising the number of bottles on a pallet and their stackability, so as to limit the use of temporary display stands in the salon and generate less waste.