SPOT : improving the environmental and social profile of beauty products
Improving the environmental or social profile of every product that reaches the market is a core commitment of the “Sharing Beauty With All” programme. By creating SPOT , the Group has equipped itself with an evaluation tool to measure all the impacts of its products in detail.
The SPOT method for improving products
Developed by the teams at L’Oréal with the support of international experts, SPOT is based first on a life cycle analysis of a cosmetic product and its social and environmental impact. This is a complex process that takes multiple factors into account. Fourteen sustainability criteria have been included in the tool and applied to the whole of the product life cycle, from packaging production to the ingredients used in the formula, to how consumers use it and finally, recycling. The tool now compiles information on almost 10,000 ingredients, all packaging materials, supplier data and all the components of product life cycles.
Once the criteria have been established, they are aggregated and weighted to calculate a consistent, usable score. The complexity of the operation stems from the fact that each element is measured using a different unit: CO2 equivalent for the impacts on climate change, litres for water consumption and percentage in the change of land area for biodiversity.
of new or revamped products in 2018 – i.e. more than 2,195 products – have been assessed using SPOT