Tools to build closer ties
L’Oréal’s Annual Report is the Group’s financial communication showcase. The Report explains the Group’s financial performance while detailing its commitments to responsibility by including highlights and giving pride of place to a wide range of stakeholders. The content is developed to be accessible and ensure greater visibility for all of L’Oréal’s audiences: shareholders, investors, the financial community, journalists, students, job applicants, employees and the public at large.
Designed to provide an interactive reading experience, the Annual Report offers visitors a chance to learn about L’Oréal’s business through the lens of his or her own interests. Three theme-based experiences are available: performance and values, world and locations, and beauty and innovation. And to meet different expectations and optimise navigation on all devices, the Annual Report can be explored on a mobile phone, tablet or computer in French, English and Chinese.
Supported by targeted campaigns, the Annual Report aims to achieve the highest quality. Audiences have noticed: by the end of 2019, the Annual Report was visited over three million times, and the associated videos were watched more than four million times.