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Organic beauty for all
Organic beauty is on the rise, driven by consumers eager to take care of the planet while also taking care of their skin. L’Oréal’s major asset in this category is its ability to create a variety of offerings to suit different consumer segments.
Garnier, which has pioneered the use of plant-based ingredients for 115 years, is now developing Garnier Organic – a range of certified organic products that is the fruit of its herbalist know-how and skincare expertise. The resulting products are not only effective and enjoyable to use, but also gentle on the skin and the environment – and accessible for all.
The star ingredients of the Garnier Organic range, including lavender, argan, thyme, aloe vera, lemongrass and cornflower are all sourced from organic farms. Some of these ingredients are also fair trade, guaranteeing a fair wage for producers and respect for biodiversity. Garnier Organic’s commitment also includes its merchandising tools: its presentation displays and in-store signage are all made of readily recyclable cardboard. The educational materials explain the benefits of the star ingredients and showcase the brand’s commitments and labels.
La Provençale: organic and made in France
Another example of the Division’s commitment to organic cosmetics and proof of L’Oréal’s entrepreneurial spirit is the new La Provençale brand, created and launched in France. La Provençale Bio offers an affordable, certified organic range that is entirely made in France. Its star ingredient – olive oil from Provence – combines quality and effectiveness and is a delight for the senses. With eight new skincare and personal hygiene products, La Provençale is underpinned by the savoir-faire of local producers who are passionate about their work and supply top quality oil. The brand is committed to supporting the Provence-Alpes-Côte-d’Azur region, where it partners with MiiMOSA (a cooperative financing institution focused on agriculture and food supply) to support local organic agriculture initiatives. La Provençale Bio also embodies one of L’Oréal’s priority commitments: bringing responsible beauty to all.
Pioneering natural and organic cosmetics brands
The Group also expanded its organic offering in 2018 with the acquisition of the German company Logocos Naturkosmetik AG, a pioneer in the natural cosmetics segment with brands like Logona and Sante. These two brands boast vegan ranges made from plant extracts and organic ingredients of natural origin. Logona, which focuses on haircare and colour, skincare and personal hygiene, distributes its range via specialist retailers, particularly organic shops. The Sante range, which includes haircare, skincare, personal hygiene products and makeup, is available in large retail stores. Currently sold in just a few key countries, Logocos Naturkosmetik aims to become international.