Personalised, expert or natural: skincare solutions for all types of skin
The Consumer Products Division solidified its leadership position in the skincare segment by offering innovative products that meet the infinite variety of needs and aspirations found throughout the globe. Discover more about the trends and products that have made the category a success yet again.
Ampoules: concentrated performance
How can we meet consumers’ growing enthusiasm for skincare? L’Oréal’s Consumer Products Division has a solution: capitalise on or take inspiration from major beauty trends, then make them available to all, through a wide distribution. The success of our ampoules – a sealed single-dose format that preserves the freshness of ingredients – is a perfect example of this strategy. Very popular in Asia, the land of innovation and inspiration for skincare, the format is now sold in the United States and Europe, where it continues to win over a growing number of consumers. The latest innovation by L’Oréal Paris – Revitalift Filler with hyaluronic acid, available as a serum and in ampoules – is driving acceleration in the skincare category in all geographic Zones. Underpinned by biotechnology and its formulation expertise, global anti-ageing leader Revitalift has marketed unique products that meet consumers’ needs since 1995.