Anchoring our industrial presence in local settings: a pillar of economic performance and responsibility
As international and commercial relations have become increasingly unpredictable, L’Oréal has opted for a regional industrial presence to meet local market needs more effectively and reduce the flows of goods.
Regional industrial presence
While trade is expanding more and more quickly, international relations and the commercial climate are not always conducive to the flows of goods. Historically, L’Oréal has chosen to develop and manufacture its products close to the markets where they are consumed, keeping strategic and economic factors in mind. This strategy reduces the Group’s dependence on the economic and political climate, while guaranteeing that the essential requirements are met: the development of tailor-made innovations, an optimised offering and greater responsiveness to the local market.
This globalised but local presence is an integral part of the Group’s Universalisation strategy. The Marketing, Research & Innovation and Operations teams are organised on a regional basis, which accelerates the innovation process to meet the local needs of consumers more effectively.
Thanks to its quality standards, which are identical across production sites and product categories, L’Oréal ensures that all over the world the same exacting standards are met.
Director of Operations, L’Oréal India