The resurgence of science and new scientific fields
Since it was founded by chemist Eugène Schueller, L’Oréal has invested in scientific research and knowledge. This longstanding DNA has been the Group’s strength and has helped it stand out on the market.
Science: a pillar for the beauty of tomorrow
In the beauty sector, where everything is accelerating and new products are constantly coming out to meet market expectations, L’Oréal continues to invest in the future with Research & Innovation. Supporting in-depth scientific research and turning it into innovations is a challenge for the Group, which does not sacrifice long-term vision to achieve short-term goals. This is how L’Oréal is building the beauty of tomorrow.
This scientific culture is an incredible competitive advantage for the Group when faced with consumers who are increasingly interested in the ingredients and formulas behind their beauty products. For consumers looking for safe, effective products, science is a guarantee. Conscious that the stakes are high for the future, L’Oréal has created a Scientific Council that brings together renowned international scientists to advise Research & Innovation and guide the Group’s research. For the past five years, these external experts have been working together on emerging phenomena with a pedagogical approach to what science and its applications can do for us in our daily lives.
KAVITA MARIWALLA, ELENA ARAVIISKAIA, CLAUDIA BORELLI
Head of Augmented Beauty Invention, L’Oréal United States
These new scientific fields drive performance and help improve the consumer experience while also addressing their demands in terms of personalisation, health and naturalness.