“Best sales growth in 20 years”
Brigitte Liberman - President Active Cosmetics
The dermocosmetics market is one of L’Oréal’s main growth drivers. Could you tell us more about it?
The dermocosmetics market has been accelerating in the last few years. This acceleration reflects the constant evolution of consumers’ expectations towards more health. Indeed, more and more consumers are looking for solutions to manage a wide range of skin and hair problems that not only combine performance and tolerance but also benefit from the recommendations of health professionals. This medical beauty market is booming, offering products and services approved by health professionals in order to maintain healthy beauty.
Outperforming a very dynamic market, the Active Cosmetics Division achieved historic growth in 2019 at +15.5 % on a like-for-like basis and confirmed its global leadership in this market.
What are the Active Cosmetics Division’s drivers to meet consumers’ needs and desires?
Faced with these evolving expectations, the Division can fully express its potential through its highly complementary portfolio of brands that cover all consumer needs in terms of health and beauty: from skin pathology and aesthetics to more natural solutions, and from the most accessible ranges to the most premium ones.