Artificial intelligence, augmented reality, data, machine learning : the technological advances that are revolutionising beauty
From innovation to production and from product testing to online distribution, new technologies impact the entire beauty value chain. Let’s take a closer look at some of the inventions that are revolutionising the sector.
Head of Augmented Beauty Invention, L’Oréal United States
In Canada, Vichy has developed a comprehensive diagnostic process using ModiFace technology: on the brand’s website, virtual expert Vicky suggests a skin diagnostic. Using a photo, she provides a full analysis of wrinkles, pores, signs of fatigue and more, and compares it to the user’s age. She then makes a personalised recommendation for products consumers can choose to buy directly on the brand’s website. This high-tech application currently has three patents pending and will be extended to other brands and countries with the Group.