and Beauty Tech
For over a century, science and innovation have been the foundation of our pioneering spirit and of our success with consumers.
This scientific base at the heart of our model has always enabled us to invent the best cosmetics and share them with men and women around the globe. By taking advantage of the new opportunities that have arisen thanks to advances in science and technology over the past hundred years, L’Oréal has continued to innovate and delivers new, unrivalled performance while upholding its unshakeable commitment to marketing only the safest and highest-quality products to consumers.Today, two major disruptions are revolutionising the world, opening new possibilities and creating a new, incredible era of invention and innovation: Green Sciences on the one hand and digital technologies on the other. At L’Oréal, we decided to combine these two disruptions to invent the beauty of the future. This new world of science and nature augmented by the technological revolution is revealing new abilities, enabling us to invent new services by incorporating our digital advances, and making it possible to deliver new performance and new beauty rituals for all consumers.Fields such as environmental science, agronomy and biotechnology have enabled us to renew our portfolio of raw materials and formulas, and to develop environmentally friendly, effective ingredients and materials from renewable raw materials by harnessing the power of life. By incorporating the concept of circularity, Green Sciences are helping us to explore new areas of innovation. Drawing on exponential advances in technology, we are unlocking new breakthroughs in algorithm-enhanced research, computational chemistry and the creation of solutions for our consumers through Beauty Tech. Underpinned by artificial intelligence and augmented reality, these technologies help to turn our formulas inspired by nature into revolutionary products and incomparable consumer experiences. Consumers now have access to innovative products and services including diagnoses, virtual try-ons and personalisation. The Group offers products paired with an entirely customised and inclusive beauty experience that respects consumers’ different aspirations and needs.At L’Oréal, by combining Green Sciences and Beauty Tech, we are constantly developing innovations that push the boundaries of science and reinvent beauty rituals.
(3.4% of sales) invested in Research & Innovation
research centres grouped into six regional hubs, three global centres in Europe
of consolidated sales in e-commerce
At the cutting edge of phytochemistry: the Advanced Research centre in Bangalore
Suzhou distribution centre revolutionises the supply chain
The technology enhancing financial expertise
Teleworking and digital acceleration go hand in hand