L’Oréal demonstrates solidity and resilience
Thanks to the outstanding commitment of its employees, L’Oréal has traversed this crisis in the best possible condition and has even grown stronger.
In 2020, the Covid-19 pandemic, which spread across the world, triggered a crisis of supply due to the widespread closure of points of sale which led to an unprecedented, if temporary, decline of the beauty market.Thanks to the outstanding commitment of its employees, L’Oréal has traversed this crisis in the best possible condition and has even grown stronger. The Group returned to growth in the second half, with a fourth quarter in acceleration at +4.8% , and won significant market shares.The Group engaged the second half with a determined and virtuous dynamic: launching major innovations, reinvesting in business drivers leading to a return to growth like-for-like, with flexibility and rigorous cost control allowing for an improvement in profitability. Over the year as a whole, and in spite of the crisis, L’Oréal maintained an operating margin of 18.6%, and generated strong operating cash flow.L’Oréal’s strength in digital and e-commerce, which has again increased considerably during the crisis, enabled the Group to maintain a close relationship with all its consumers and compensate to a large extent for the closure of points of sale. As a result, sales achieved in e-commerce rose sharply by +62% across all Divisions and all geographic Zones, reaching the record level of 26.6% of the Group’s total sales for the year.
sales in 2020
sales growth achieved in e-commerce
sales growth of the Active Cosmetics Division
At-home beauty comes out on top
Thayers Natural Remedies and Takami Co join L’Oréal’s brand portfolio
An e-commerce leader
Kiehl’s: a generous and committed brand
Back to Beauty operations