Strong partnerships with healthcare professionals

The strength of L’Oréal’s dermocosmetics brands is underpinned by their business model, which focuses on three cornerstones: endorsements from healthcare professionals, particularly in dermatology, sales in pharmacies and drugstores, and online sales.

Digital and “phygital” : a winning combination

With the rise of new purchasing channels and new customer expectations in terms of services and experiences over the last several years, the professional hairdressing industry has been evolving to include more digital technologies. L’Oréal has made digital technologies a major growth driver for both hairdressers and their clients.

Brands and consumers increasingly connected

Digital technologies enable consumers, whether fans, ambassadors or influencers, to receive rich, targeted content from their favourite brands and become ambassadors for those brands.

Citizen Day: 10 tangible impacts for the 10th edition

The 10th Citizen Day, L’Oréal’s annual day of community volunteering, reaffirmed the commitment of the Group and its employees to making a positive contribution to society.

Personalised, expert or natural: skincare solutions for all types of skin

The Consumer Products Division solidified its leadership position in the skincare segment  by offering innovative products that meet the infinite variety of needs and aspirations found throughout the globe. Discover more about the trends and products that have made the category a success yet again.

Global enthusiasm for skincare

Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.

Transparent sustainable innovation

As consumer choices become increasingly influenced by products’ environmental and health impacts, L’Oréal Research & Innovation has a clear mission: to deliver the best possible cosmetics in terms of innovation, effectiveness, quality and safety.

Hairdressing: the dawn of a new era

To meet customers’ new expectations, hairdressers are reinventing their profession. Read on for a closer look at the innovative initiatives L’Oréal has rolled out to support these increasingly connected entrepreneur-artists through the transformation.

Stable governance in a swiftly changing cosmetics market

The composition of the Board of Directors reflects L’Oréal’s unique shareholding structure and guarantees the interests of all its shareholders. Alongside the Chairman and Chief Executive Officer, there are three directors from the Bettencourt Meyers family, two from the Nestlé company, seven independent directors and two directors representing employees.