Environmental performance: Group-wide engagement
With a longstanding commitment to reducing its environmental footprint, L’Oréal invests in and develops solutions that help it to achieve its goal of continued growth paired with a shrinking environmental impact.
Manufacturing and transporting responsibly
As part of its “Sharing Beauty With All” programme , L’Oréal has committed to improving the environmental impact of all its sites: plants, wholly owned distribution centres, administrative buildings and laboratories. Alongside its global partners, the Group is always on the lookout for the latest innovative and collaborative solutions. Its plants stand out thanks to the way they have completely reinvented their processes to reduce water use and carbon emissions. L’Oréal has four Waterloop plants, where all of the water required for the manufacturing process (washing equipment, producing steam, etc.) is continuously reused or recycled on site.
Moreover, 51 Group sites, including 14 plants, have achieved carbon neutrality by combining energy efficiency (building design and insulation, optimised industrial processes, use of more energy efficient technologies) with the use of renewable energy. These transformations are now being rolled out Group-wide. In 2019, L’Oréal China became the first subsidiary to achieve carbon neutrality at all of its sites (plants, distribution centres, research and innovation centre, and administrative sites).
L’Oréal is investing in innovative and sustainable industries
At the end of 2018, L’Oréal created its capital investment fund, BOLD (Business Opportunities for L’Oréal Development), which aims to acquire minority shares in innovative companies and brands with high growth potential, and to invest in new business models in marketing, research & innovation, digital, retail, communication, supply chain and packaging that combine innovation and sustainable development.
L’Oréal brands, socially and environmentally responsible
The Consumer Products brands are increasingly committed to social and environmental responsibility. Their meaningful initiatives set them apart.
Fostering progress in men’s health research
What if a cosmetics brand could help change the face of men’s health? That is the goal L’Oréal Paris has set for itself with its Men Expert brand, which encourages men to grow out their moustaches in November. For the third consecutive year, the initiative aimed to raise awareness by supporting the Movember Foundation in its fight against prostate and testicular cancer. For each Barber Club range limited edition Long Beard & Face Oil purchased, L’Oréal Men Expert committed to donate one euro to the Foundation. At the end of 2019, the brand handed over 1.5 million euros to support scientific research on diseases that affect only men. Thanks to this support, Movember was able to finance the development of a test that can detect prostate cancer five years before treatment is needed. It could save thousands of men from having to undergo surgery.
Diversity and inclusion: key values at L’Oréal
Since L’Oréal values individuals, their personal qualities and skills, it strives to create a work environment where everyone – regardless of ethnic origins, gender, age or disability – feels appreciated.
Global enthusiasm for skincare
Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.
Skincare: apothecary style
With roots in a traditional apothecary in New York’s East Village, Kiehl’s continues to attract consumers thanks to its natural ingredients, effective formulas and skincare expertise. The Calendula range confirmed its success with the launch of the Calendula Serum-Infused Water Cream. Each jar contains hundreds of micronised calendula petals to soothe discomfort. The brand’s iconic products (such as the Powerful-Strength Line-Reducing Concentrate and Ultra Facial Cream) have become consumer must-haves. Highly personalised services – “skin diagnoses”, customised advice in stores, the personalised Apothecary Preparations range, which evokes the charm of traditional pharmaceutical preparations, exclusive gifts, and special collaborations with artists – also contributed to the brand’s success.
How do we achieve carbon neutrality?
As climate change becomes an increasingly tangible reality, the L’Oréal group is pursuing its transition to a low-carbon business model by reducing the emissions produced by its plants and distribution centres. The Group has also committed to achieving carbon neutrality for all its industrial premises, administrative offices and research centres by 2025.
L’Oréal was one of the first companies to work with the CDP to reduce its greenhouse gas emissions and embark on a fundamental process of transformation to reduce its carbon footprint.
A global strategy for reducing CO2 emissions
L’Oréal in Mainland China: the success story continues
Year after year, the beauty market in China continues to grow , and L’Oréal had another exceptional year there in 2019, despite an overall slowdown in the Chinese economy. The market is benefiting from major shifts in demographics as well as emerging trends in cosmetics. It is a fast-changing environment where consumers’ expectations are reaching new heights but L’Oréal continues to be the number one beauty group , and records China as its second biggest country in terms of sales.
Fabrice Megarbane, President L’Oréal China
L’Oréal Paris No.1 beauty brand in China
Eileen Zong, Brand General Manager, L’Oréal Paris, L’Oréal China, is passionate about how the brand is building a closer relationship with consumers. Listen to her talk about co-creation, innovation and new ways of interaction.
Inspiration from abroad
Makeup was also one of the Group’s star categories in China. Among consumers, there is a current obsession for brands and fashion styles from overseas. Thanks to L’Oréal’s strong portfolio, the Group is able to address these trends through the distribution of international makeup brands such as 3CE by Stylenanda from South Korea, Shu Uemura from Japan, and the American-inspired Maybelline New York, not forgetting the big European brands, Giorgio Armani and Yves Saint Laurent, which continue to be a great source of inspiration from abroad.
Lancôme once again No.1 selective beauty brand in China
Beauty without borders
With 42 years of experience, L’Oréal Travel Retail is the historic market leader in the beauty segment of the travel market , which has become the Group’s “sixth continent”. This powerful growth driver recorded significant growth again this year at +25.3% , thanks to the rise in air traffic and the growing number of global shoppers .
L’Oréal Travel Retail Managing Director
Bringing beauty to all travellers
With its unique portfolio of 28 brands – including luxury products and more affordable brands, dermocosmetics and even haircare – available through the Travel Retail market, L’Oréal makes beauty accessible to all travellers worldwide. Lancôme, Giorgio Armani, Kiehl’s, L’Oréal Paris, La Roche-Posay, Kérastase and more, L’Oréal has adapted its offering to suit the new traveller profile created by the democratisation of travel. Chinese travellers, Millennials , the middle classes and passengers on low-cost airlines now significantly outnumber business travellers.
L'Oréal is the beauty market leader in Travel Retail
Travel Retail: conquering new territories
L’Oréal Travel Retail is taking full advantage of the increase in global air traffic, which now totals 3.7 billion passengers .
The travel market has extended to include new territories such as India, Turkey, Africa and South-East Asia. Growing airports in cities like Istanbul, Abu Dhabi, LaGuardia in New York and Beijing offer the perfect environment to promote L’Oréal brands. In addition to these airport shopping areas, downtown duty-free shops have also been incredibly successful with tourists.
The travel market is a key showcase for the Group’s brands worldwide, as well as a strategic channel for winning over consumers and a new way to secure their loyalty and offer them unique experiences.
growth in 2019
L’Oréal Paris showcased in Bangkok
Wake up in Hong Kong and go to bed in Miami!
Human Rights: a key issue
As a responsible company, L’Oréal is committed to respecting internationally recognised Human Rights and to be proactive on the subject.
As the topic of Human Rights becomes increasingly important for the Group and all its stakeholders, L’Oréal has set itself a twofold commitment: to respect Human Rights throughout the value chain, and to amplify as much as possible the Group’s positive impact.
Partnerships for enhanced expertise
The campaign’s key message – “We Can End It” – reflects the aspiration and the feasibility of working all together, from the community of L’Oréal employees to all of humankind, to help put an end to Human Rights violations.
Jean-Paul Agon, Chairman and CEO of L’Oréal, and Emmanuel Lulin, Group Chief Ethics Officer and President of the Human Rights Committee, launched the campaign with a message to all employees worldwide.
When artificial intelligence teams up with e-commerce
E-commerce continues to assert itself as a powerful growth driver. It owes its success to two factors: the accessibility of products even in remote areas and a range of services based on augmented reality and artificial intelligence.