A big year for fragrances

With a growing global market , fragrances are the very essence of Luxury. Despite intense competition, the Division’s brands performed very well, securing several major successes, and strengthened their appeal for consumers of all generations.

Organic beauty for all

Organic beauty is on the rise, driven by consumers eager to take care of the planet while also taking care of their skin. L’Oréal’s major asset in this category is its ability to create a variety of offerings to suit different consumer segments.

La Roche-Posay: scientific expertise and social commitment

La Roche-Posay is the number one growth driver for the L’Oréal Active Cosmetics Division, but the sensitive skincare expert also stands out thanks to the strong commitments of its Foundation.

Blonde is back

Blonde shades made a triumphant return to top hair colour trends this year. Blonde haircare is the most requested service in salons , the search “blond hair” topped the charts on Google and YouTube  and the hashtag #Blonding was posted 145,000 times on Instagram . This trend is underpinned by excellent products from L’Oréal’s Professional Products Division.

Global enthusiasm for skincare

Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.

L’Oréal in Mainland China: the success story continues

Personalised, expert or natural: skincare solutions for all types of skin

The Consumer Products Division solidified its leadership position in the skincare segment  by offering innovative products that meet the infinite variety of needs and aspirations found throughout the globe. Discover more about the trends and products that have made the category a success yet again.

Strong partnerships with healthcare professionals

The strength of L’Oréal’s dermocosmetics brands is underpinned by their business model, which focuses on three cornerstones: endorsements from healthcare professionals, particularly in dermatology, sales in pharmacies and drugstores, and online sales.

Travel Retail

Beauty without borders

Digital and “phygital” : a winning combination

With the rise of new purchasing channels and new customer expectations in terms of services and experiences over the last several years, the professional hairdressing industry has been evolving to include more digital technologies. L’Oréal has made digital technologies a major growth driver for both hairdressers and their clients.