Brands and consumers increasingly connected
Digital technologies enable consumers, whether fans, ambassadors or influencers, to receive rich, targeted content from their favourite brands and become ambassadors for those brands.
A wealth of targeted content
Strong partnerships with healthcare professionals
The strength of L’Oréal’s dermocosmetics brands is underpinned by their business model, which focuses on three cornerstones: endorsements from healthcare professionals, particularly in dermatology, sales in pharmacies and drugstores, and online sales.
Digital and “phygital” : a winning combination
With the rise of new purchasing channels and new customer expectations in terms of services and experiences over the last several years, the professional hairdressing industry has been evolving to include more digital technologies. L’Oréal has made digital technologies a major growth driver for both hairdressers and their clients.
Citizen Day: 10 tangible impacts for the 10th edition
The 10th Citizen Day, L’Oréal’s annual day of community volunteering, reaffirmed the commitment of the Group and its employees to making a positive contribution to society.
Over a million hours of volunteering
The L’Oréal group has always been a pioneer in terms of its commitments as a corporate citizen and last year helped its employees to engage actively in current societal and environmental issues for the 10th year running. Group employees worldwide have devoted over a million hours of volunteering, benefiting several hundred associations, since the initiative was first set up.
In 2019, 27,600 employees from 61 Group subsidiaries took part, working in partnership with social and environmental organisations to support 55,000 beneficiaries. The worldwide event was run over 10 days to increase the impact of the employees involved, with 10 emblematic initiatives marking the history of Citizen Day. Events included wellness treatments, hair-styling workshops, professional support, producing hygiene kits, painting projects, leisure outings and events with beneficiaries, picking up litter in the forest or on beaches, gardening projects, and recycling and repair workshops.
The commitment of L’Oréal employees who volunteered worldwide had a real impact and produced some tangible results.
- 5,813 beneficiaries of well-being workshops
- 1,144 beneficiaries of hairdressing workshops
- 13,214 beneficiaries of professional coaching
- 161,159 hygiene kits prepared for children
- 39,700 m2 painted surface
- 30,585 beneficiaries participated in leisure activities
- 4,347 beneficiaries of events
- 34 tonnes of waste collected
- 17,259 trees planted
- 32 tonnes of materials reused or upgraded
Even greater commitment with citizen skills
Helping others to develop new skills was a new departure for L’Oréal’s 10th Citizen Day, the Group’s community engagement programme. The Citizen Skills programme was launched in France, giving employees who want to get involved the opportunity to support community organisations during their working hours. They spend between two and six days contributing and sharing their expertise in marketing, project management, digital technology, human relations or finance with beneficiaries in the organisations concerned.
Personalised, expert or natural: skincare solutions for all types of skin
The Consumer Products Division solidified its leadership position in the skincare segment by offering innovative products that meet the infinite variety of needs and aspirations found throughout the globe. Discover more about the trends and products that have made the category a success yet again.
Ampoules: concentrated performance
How can we meet consumers’ growing enthusiasm for skincare? L’Oréal’s Consumer Products Division has a solution: capitalise on or take inspiration from major beauty trends, then make them available to all, through a wide distribution. The success of our ampoules – a sealed single-dose format that preserves the freshness of ingredients – is a perfect example of this strategy. Very popular in Asia, the land of innovation and inspiration for skincare, the format is now sold in the United States and Europe, where it continues to win over a growing number of consumers. The latest innovation by L’Oréal Paris – Revitalift Filler with hyaluronic acid, available as a serum and in ampoules – is driving acceleration in the skincare category in all geographic Zones. Underpinned by biotechnology and its formulation expertise, global anti-ageing leader Revitalift has marketed unique products that meet consumers’ needs since 1995.
Global enthusiasm for skincare
Skincare is the most dynamic category in the market and at L’Oréal Luxe, which achieved 22% growth in 2019. Thanks to a portfolio of iconic and complementary brands, the Division offers a wide selection of exceptional products featuring the latest innovations.
Skincare: apothecary style
With roots in a traditional apothecary in New York’s East Village, Kiehl’s continues to attract consumers thanks to its natural ingredients, effective formulas and skincare expertise. The Calendula range confirmed its success with the launch of the Calendula Serum-Infused Water Cream. Each jar contains hundreds of micronised calendula petals to soothe discomfort. The brand’s iconic products (such as the Powerful-Strength Line-Reducing Concentrate and Ultra Facial Cream) have become consumer must-haves. Highly personalised services – “skin diagnoses”, customised advice in stores, the personalised Apothecary Preparations range, which evokes the charm of traditional pharmaceutical preparations, exclusive gifts, and special collaborations with artists – also contributed to the brand’s success.
Transparent sustainable innovation
As consumer choices become increasingly influenced by products’ environmental and health impacts, L’Oréal Research & Innovation has a clear mission: to deliver the best possible cosmetics in terms of innovation, effectiveness, quality and safety.
Hairdressing: the dawn of a new era
To meet customers’ new expectations, hairdressers are reinventing their profession. Read on for a closer look at the innovative initiatives L’Oréal has rolled out to support these increasingly connected entrepreneur-artists through the transformation.
Stable governance in a swiftly changing cosmetics market
The composition of the Board of Directors reflects L’Oréal’s unique shareholding structure and guarantees the interests of all its shareholders. Alongside the Chairman and Chief Executive Officer, there are three directors from the Bettencourt Meyers family, two from the Nestlé company, seven independent directors and two directors representing employees.
Governance is more essential than ever in an increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous) world: it is imperative that we can take advantage of multiple perspectives and different kinds of expertise to decipher and understand it, grasp the opportunities and constantly adapt the business to it.
Chairman and Chief Executive Officer
The diversity and complementarity of the directors’ industrial, financial and entrepreneurial expertise equip them to quickly and thoroughly comprehend the development challenges facing L’Oréal, the leader in a globalised and highly competitive cosmetics market in which the need to innovate and adapt is crucial. Most of the directors have experience managing international groups at the highest level. In 2019, the Board welcomed a new independent director, Fabienne Dulac, Chair and Chief Executive Officer of Orange France and Deputy Chief Executive Officer of the Orange Group.
As of 31 December 2019, Board members represented seven different nationalities, with an almost even gender balance (54% women). Three of the four committees are chaired by independent female directors.
The diverse experience and expertise they bring ensures free, in-depth and spontaneous discussions.